A SHORT-FORM VERTICAL VIDEO
CONTENT AGENCY
About
Named one of Business Insider's "Power Players Using TikTok to Shape Music", Suzy Yoder launched YO SUZY in 2022 after serving as Head of Digital Marketing at Elektra Music Group.
While leading a major label team, Suzy watched the social media landscape shift to reward artists and brands for compelling short-form vertical content. However, many teams are unable to keep up with the demand for consistent content, and cannot keep up with how quickly trends shift.
YO SUZY stands apart in its deep understanding of the power of short-form video platforms, the mechanics of how they work, and the reason music & brand teams have been hesitant to embrace them.
"Our approach to creating content ensures quality, consistency, authenticity and reduced stress. Let us be the "content creators" on your behalf." - Suzy
SERVICES
CONTENT IDEATION
& STRATEGY
IN-PERSON CONTENT SHOOTS
VIDEO EDITING
AND COPYWRITING
AR FILTERS / LENSES
TIKTOK ADVERTISING
account
management
OUR WORK
TIKTOK IDEATION + EDITING
AR FILTER CASE STUDY
We created a randomizer effect for TikTok called "What Farm Truck Are You?" for the launch of Drew Gregory's new single "Stuck".
Within 3 weeks, the effect was used in over 40K videos on TikTok. Over 16K of those videos used Drew's "Stuck" audio, causing the song to be labeled "Popular" on TikTok and increasing streams off-platform.
CLIENTS
